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Spoiler-Hunting In The Toy Aisle

Posted on Thursday February 2, 2012, 15:51 by Ali Plumb in Empire States
Spoiler-Hunting In The Toy Aisle

As a blog about movie tie-in toys and the spoilers they reveal, the following images will contain details you may not want to hear about just yet. So consider the spoiler horn firmly sounded. *Honk*.

Last week, our man Phil went to the London Toy Fair. There, he saw the latest Avengers action-figures, as well Lego interpretations of certain scenes from the film.

When he got back, Phil posted a couple of snaps of a Hulk toy, noted The Incredible One’s brown chinos, then outlined the details of the Lego-fied Avengers scenes he’d seen. Interesting stuff, especially for die-hard Marvel fanboys and/or nevernudes.

But I can’t help wondering... is it news? Of course, in many ways it is, but somehow investigating miniaturised versions of movie characters in an exhibition hall feels like... not news.

Most movie news comes from interviews, press releases, contacts, and, increasingly, stars’ social media outlets – but from the looks of things, premature unveilings of toy tie-ins are becoming a regular source of previously unreleased information.

At the risk of pissing off Phil (and half the internet), for me, finding out “news” this way is a little disconcerting. Here at Empire, there are unwritten rules about what's good enough for publication: you won't see trailers for trailers, for example, or on-set paparazzi shots, or bootleg videophone-in-the-back-of-the-cinema footage.

But toys... toys seem to fall in the grey area between “not good enough quality” and “very interesting indeed.” So my question for you guys is this – is this the kind of news you’re interested in? Are photographs of toy catalogues of upcoming films the kind of thing you like to read about?

To give you some examples, here are some, um, examples.

Things we learnt: Catwoman has a nice bum, wears ‘kinky boots’ with silver heels and looks good in 3D reading glasses.

Things we learnt: Bane cocks a good sarcastic eyebrow, Batman looks incredibly earnest in his old age, and Catwoman changes her mask as and when the need arises.

Things we learnt: This may be the basic shape of the quinjet the Avengers will fly about in. Whether or not it will fire "lauching missiles" is also still unclear – my guess: yes.

I put all these pictures in this blog and slap a large, Riddler-like question mark next to them to start a debate. Are images like these worthy of your time or ours? Should anyone care about badly scanned snaps of plastic toys? Or when it comes to films as highly anticipated as The Avengers and The Dark Knight Rises, is this exactly the kind thing you want to know about – if only to keep on top of everything the online movie universe is chatting about? In the desperate persuit of spoilers, are images like these a step too far? I need your thoughts - ideally, in the comment box below.

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1 Pete Apperley
Posted on Friday February 3, 2012, 13:08
I love when we get sneek peeks at the new toys, I might be 38 but can easily regress to the age of 7 in order to share the excitement with my son.

Yes they're potentially spoilers but at the end of the looking at the future toys with my son is great. He already really want to see the Avengers but even more so now that there is going to be a LEGO Hulk. He now wants to watch the Lord of the Rings because of the new LEGO selection, this is of course to ensure that when playing the characters are doing the right things.

Don't really care about the spoiler element, its the fact that children's imaginations can be brought to life with the thoughts of what is to come.

2 croninja
Posted on Friday February 3, 2012, 13:21
I love glimpses of all these new toys! I doubt I'm actually going to buy any of them but they look great and remind me of how excited I would get as a kid before Christmas. The Lord of the Rings lego was a big deal for me too and I just wish I had a younger family member I could buy it for! The lego Gollum and orcs are brilliant!
The Bat toys are not too spoiler-ific as they just reveal costumes but they massively increase my anticipation for the actual film!

More toy stories please!

3 JonathanMardukas
Posted on Friday February 3, 2012, 14:58
Catwoman bust is most impressive....ooohh matron!! :-)

4 edjones95
Posted on Friday February 3, 2012, 16:29
@croninja I didn't know that lego had a lord of the rings line, interesting...

5 steveg66
Posted on Friday February 3, 2012, 16:31
If Anne Hathaway's arse really does look like that in the next Batman, they can call off the rear of the year award forever! Amazing, will they have pause buttons in the cinema?

6 Pelle
Posted on Friday February 3, 2012, 21:28
Fuck toys. Get rid of them!

7 sunflies
Posted on Saturday February 4, 2012, 00:54
Oh, these aren't spoilers!! They don't tell us anything about the plot.
The Batman stuff is really boring - we've seen all of that in official stills and trailers.
Actually, I suppose it gas spoilt my (if I'm honest) already weakening enthusiasm for The Avengers because that Quinjet looks really lame!

8 sunflies
Posted on Saturday February 4, 2012, 00:55
*has, not gas. It's late and iPhones are stupid.

9 Cyberleader
Posted on Saturday February 4, 2012, 14:18
I ADORE seeing the figures before the film comes out: it adds to the excitement of the film but also has it's own degree of magic. Childish? I don't care: cinics will think what they will. Haters gonna hate. A ghastly materialistic, capitalist ploy to make even more cash? Maybe in some cases...but if you look at that Dark Knight Rises stuff and you're not at all excited, then you have a heart of stone. I only have one condition: make the figures quality. Sorry to say it but that Avenger's jet looks naff. Hulk look better. Hulk smash!

10 Chris Hart
Posted on Sunday February 5, 2012, 18:31
To be fair, toys are not always spoilers. Recently an Avengers figure of Red Skull was released yet we are told he is NOT in the movie. Personally I find it quite it entertaining seeing the toys prior to the films being released. Spoilers they are not - as Sunflies says, they don't really reveal the plot do they? I am now zero wiser about the plot of TDKR just because I have seen toy busts of the 3 main characters.

11 geminieyes
Posted on Sunday February 5, 2012, 20:30
they look ok!, glimpses of all these new toys I don't think i would actually buy any of them but and remind me of how excited I would get as a kid before xmas. The Bat toys are not too spoiler-ific as they just reveal costumes but they massively increase my anticipation for the actual film! omg can't wait.

12 rich
Posted on Sunday February 5, 2012, 21:49
Spoiler hunting huh.... seems like you didn't come across any

13 rich
Posted on Sunday February 5, 2012, 21:50
Spoiler hunting huh.... seems like you didn't come across any

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