Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Download Ex Machina
Before the DVD release on 8th June
Win Premiere Tickets
To see Mission: Impossible in Vienna.
Empire Blogs
Comic-Con 2010

Back to all blogs Comment Now

A Picture Speaks A Thousand Words

Posted on Thursday July 22, 2010, 15:01 by James Dyer in Comic-Con 2010
A Picture Speaks A Thousand Words

It’s no secret that Comic-Con is absolutely huge. To get an idea of exactly how huge you need look no further than preview night. Two years ago it was just a case of the main floor opening for a few hours the day before the Con started so that those who’d flown into San Diego a day early had more to do than scarf Subways and wander the streets getting beaten up by sailors from the local naval base. Nowadays the ‘quiet preview’ of everything on offer at the Con is rammed from port to starboard, hordes of sweating bodies swarming the aisles in a geektacular stampede that rivals anything you’ll find on Saturday – the traditional ‘rush’ day.

As the seconds ticked closer to 6pm, there were queues backing out of the main doors at every single hall and when the doors finally swung open it was like the gates of Mordor had finally given way as the men of Gondor (and Anaheim and Delaware and just about every other corner of the US and beyond) pressed forward to take the fight to the Convention floor. Polite and orderly it most certainly was not.

Once inside, however, any indignation about being elbowed in the face by a 15-year-old dressed as Naruto soon faded away as a bounty of beautiful things hove into view. Games, films, comics, toys, TV, collectibles, t-shirts, maquettes and even, for reasons unknown, a stall dedicated to Nazi erotica were present, catering to geeks of every stripe and fetish. Whether you’re into mainstream geekery like Marvel or some obscure Japanese animation about a talking hubcap, there’s something for you here at Comic-Con. What drew us primarily, however, was the world of film.

The first film-related stand, bizarrely was the gaping, waggling orange form of Mr Timms – the clockwork fish from the Rango trailer. Timms has a stand all to himself this year, with no actual mention of Gore Verbinski’s bonkers animation in sight. There was a competition to win all manner of signed memorabilia but if there’s awareness of the film going on here then, frankly, we missed it.

Rango's Mr Timms

What we couldn’t miss was the towering monument to all things Sony Pictures. Slap bang in the middle of all things screen-related, the stand boasted all-new posters for Scott Stewart’s Priest, Resident Evil: Apocalypse and Battle: Los Angeles. Little has been released around the latter thus far (a film that’s been touted as Black Hawk Down Meets Independence Day) but it certainly drew more than a few interested eyes on the floor.

Drive Angry managed to smuggle a new poster into the Con – one you could easily have walked right by had you not been paying attention. RED, on the other hand, had a wall all to itself.

Zack Snyder’s Sucker Punch didn’t so much take a poster offensive as a collectible one, featuring a selection of character maquettes from the film – and one full-size costume.

And while we’re on the subject of props. The Green Hornet car, the Black Beauty, made a return to the con this year, alongside the Priest Bike from Priest and, as if you could have doubted it, a Tron Light Cycle.

Green Hornet Car

Tron Legacy Light Cycle

Priest Bike

Tron Legacy was pretty well represented at the huge Disney stand, which not only showed off the upcoming tie-in video game but showcased a range of collectibles and accessories (Tron Wiimotes, Xbox Controllers and iPad cases, anyone?) to tempt the eye and the wallet.

What was conspicuous by its absence was any Thor livery. There was nothing to herald the release of Kenneth Branagh’s adaptation of the norse god of thunder – oh except for the thirty foot replica of Odin’s Asgardian throne! Perching on the godly seat may be the photo op of choice this year.

Eye candy wasn’t limited to the convention floor. Outside in the atriums a selection of banners hawked everything from The Walking Dead to True Blood and The Green Hornet. Resident Evil bagged the huge, circular banner in the atrium (last year taken up by the striking poster for Scott Stewart’s ultimately disappointing Legion).

The Walking Dead Banner

The streets of San Diego play host to so much film advertising at the con these days, the area of the Gaslap Quarter near the Convention Centre feels like some kind of film-related Vegas strip. Flynn’s Arcade sits round the corner (in preparation for the Tron party), Battle: Los Angeles posters grace windows across the whole of one building, while every shuttle bus that passes carries bold livery for Showtime’s line-up of TV anti-heroes from Dexter, Californication, Weeds and Nurse Jackie.

Biggest of all were the huge (and we mean HUGE) facelifts on the adjacent hotels. The Hilton is now touting Edgar Wright’s Scott Pilgrim, while the Marriott Bayfront has given over one side to scream about the Brothers Strauss’ Skyline.

Skyline Poster at Comic-Con

Scott Pilgrim Poster at Comic-Con

All in all a strong offensive for all things film-related and the Con itself hasn’t even begun yet. Tune in later on for reports from the first day of panels and parties – assuming we survive!

Login or register to comment.

Currently No Comments

Log in below, or register to post comments
Username:
Password:
Remember Me:

CATEGORIES

Empire States (444)

Under The Radar (335)

Infinite Lives (92)

Small Screen (57)

Words From The Wise (36)

Cannes 2011 (28)

Off The Wire (24)

Comic-Con 2010 (21)

Casting Couch (2)

Oscars 2011 (1)


RECENT POSTS

Comic-Con Videblogisode 4
By Amar Vijay

Comic-Con Videblogisode 3
By Amar Vijay

Comic-Con Schwag Spotlight
By Amar Vijay

Panel Report: Captain America, Thor and The Avengers
By James Dyer

Panel Report: Cowboys & Aliens
By James White

Panel Report: Paul
By James White

Panel Report: Priest
By James White

Panel Report: Don't Be Afraid Of The Dark
By James White

Comic-Con Videblogisode 1
By James Dyer

Panel Report: The Other Guys
By James Dyer


RECENT COMMENTS

Comic-Con Schwag Spotlight
"Why would a WW2-era Wolverine have adamantium on his claws?"  spacemonkey187
Read comment

Panel Report: Priest
"welcome __ __ ( b2cshop. us )Love shopping friend`Please copy-pasting   trdtrfcvgyh
Read comment

Comic-Con Videblogisode 2
"So, I know... what I'll do is, 1) queue up from 5am in the morning to get a good seat in"  Thumbsucker
Read comment

Comic-Con Videblogisode 4
"C'mon, you swines, spill - how the HELL did you get rooms in the M******t? I'm guessing the greasing"  Thumbsucker
Read comment

Panel Report: Captain America, Thor and The Avengers
"Thank you Gooner, seriously, because up until reading this thread i thought my opinions were the mos"  Bizz90
Read comment

Comic-Con Videblogisode 4
"Thank you, TimEdwards!!!"  willkillyoulast
Read comment

Comic-Con Videblogisode 3
"Whose arm was that punching Chris? That was a niiiice arm. :D"  ChocolateDoughnut
Read comment

Comic-Con Videblogisode 4
"i have to go to this thing before i die! thank you for sharing, you guys are awesome :D<"  snikendeullteppe
Read comment

Panel Report: Megamind
"I really enjoyed Date Night. Obviously not up to 30 Rock standards but a good mainstream comedy; alt"  Medion
Read comment

Panel Report: Green Lantern, Harry Potter and Sucker Punch
"did u just write the spoiler ronicolxuo? I don't know if you're sicker for doing that or sadder for "  gazpop
Read comment


POPULAR POSTS

Panel Report: Captain America, Thor and The Avengers
42 comments

Comic-Con Videblogisode 4
23 comments

Comic-Con Videblogisode 3
10 comments

Comic-Con Videblogisode 1
8 comments

Comic-Con Schwag Spotlight
6 comments

Panel Report: Megamind
2 comments

Panel Report: The Other Guys
2 comments

Panel Report: Salt
1 comments

Panel Report: Don't Be Afraid Of The Dark
1 comments

Panel Report: Priest
1 comments


BLOGGERS
Damon Wise (299)
Helen O'Hara (181)
James Dyer (86)
Amar Vijay (71)
Ali Plumb (56)
James White (29)
Phil de Semlyen (21)
Owen Williams (21)
Simon Braund (6)
Nev Pierce (5)
Ally Wybrew (2)
Ben Kirby (1)
David Parkinson (1)
Will Lawrence (1)
Dan Jolin (1)
Ian Nathan (1)


CURRENT HIGHLIGHTS
Mirror Match: 10 Movies Where Your Evil Twin Attacks
A new challenger enters… and it’s YOU (but with bad facial hair)

Please Explain! With Arnold Schwarzenegger...
Plus Emilia Clarke on pranks, smiles and 'The Robot'

Terminator Genisys: Empire's Verdict
It wants your clothes and your (re)boots

100 Greatest Movie Characters
Your all-time favourite heroes and villains exclusively revealed!

Bonfire Of The Vanities: When Personal Projects Go Wrong
15 hubristic horrors that went straight to movie jail

Hollywood Jackanory: Stars Reading Things Out Of Context
From Ian McKellen vs. One Direction to Hugh Jackman vs. baking innuendos

Before And After: How 10 Books Changed On Their Way To Becoming Movies
...And how their authors reacted

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe and save 44%

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe and save 44%

Subscribe now and save up to 67%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)