Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
100 Greatest Characters
Your all-time favourite heroes and villains
Subscribe To Empire
Sign up now and save up to 63%
Movie News

LATEST HEADLINES
YESTERDAY
Frank Grillo Seals A Deal For The Purge 3
Sergeant reporting for another tour of duty
Ali Larter Returns For Resident Evil: The Final Chapter
Claire Redfield is back
Billy Crudup Joins '70s Drama 20th Century Women
Joining Annette Bening, Elle Fanning and Greta Gerwig
Trailer For National Lampoon Doc Drunk Stoned Brilliant Dead
'We were taking on the idiocy of our generation...'
More Movie News

Paramount Steels Itself For Max
Another toy becomes a film

13 July 2009  |  Written by Owen Williams  |  Source: Variety

submit to reddit

The juggernaut, critic-proof success of Transformers and its sequel means we still have plenty more toy movies to look forward to. Even GI Joe, which advance word has as the genre's Ishtar, doesn't seem likely to halt the phenomenon. And so, courtesy of Mattel and Paramount, we give you Max Steel

Mattel have projects based on Masters of the Universe and Hot Wheels at various stages of development with various studios, but according to Variety's story, were especially keen to set up Max Steel with producer Joe Roth (Hellboy 2, Tim Burton's Alice in Wonderland) because of his previous involvement with Vin Diesel's xXx. Steel is a teenage extreme sports fiend turned superspy, so you can see their thinking, even if xXx was not, to put it mildly, the finest hour of anyone concerned.

Max Steel was conceived as a toy line, but as is the way of these things, had three seasons of a cartoon series and five DTV movies to back him up. He's been slightly off the radar in recent years, but is apparently still extremely popular in Latin America. 

"A theatrical film plays a significant role to relaunch the franchise," says Mattel honcho Barry Waldo. But we're sure there will also be a strong artistic and philosophical impetus behind the reboot.

 


Have Your Say
To comment on this, and all articles, register for free or login now.

Zombie Thriller Gatekeeper Gets A Cast
Perlman in US Shaun of the Dead?
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

now they're making films for toys i've never heard of. More

Posted by Adrian at 17:01 on 13 July 2009 | Report This Post

Honest To Jesus...
I just saw an episode of the TV show for the first time 2 days ago, and thought "Wonder when they're gonna turn this into a movie?" Lord... :( More

Posted by chizmund at 13:10 on 13 July 2009 | Report This Post

Wow...
... I can't actually think of a movie I'd like to see less! That even beats Sisterhood Of The Travelling Pants! More

Posted by The Tingler at 10:44 on 13 July 2009 | Report This Post

ages and ages ago, back when the tv series was still around me and some friends were shown some footage that was apparently from a max steel movie, we were meant to be part of a test audience though this was just at my friends house so it seems doubtful now, but it was Max Steel so yeh... ive seen at least part of one of the movies...and it was unfinished or so they said even then at age whatever it was we thought it was crap so i doubt this will be any better. More

Posted by richCie at 10:15 on 13 July 2009 | Report This Post


CURRENT HIGHLIGHTS
Empire Meets The Cast Of The Gift
On acting scared, Words With Friends battles and Lego Bateman

Black Mass Trailer Breakdown With Director Scott Cooper
Find out what's what with Johnny Depp's take on Boston Gangster Whitey Bulger

The N.W.A-Team
Empire visits the set of Straight Outta Compton

Empire Meets Joely Richardson
On Maggie, Arnie and Event Horizon

100 Greatest Movie Characters
The complete list of your all-time favourite heroes and villains

Vote Now For Your Favourite TV Shows
Pick your top five - if you can...

Paul Rudd Is Awesome
Being awesome: from Clueless to Ant-Man

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month! Save money today and

Subscribe now!

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device! Save money today and

Subscribe now!

Subscribe now and save up to 63%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)