Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
The Future Of Film
The 100 Greatest Video Games
The Making Of The West Wing
Subscribe To Empire Today
Save money and get 12 issues for only £25
London Film Festival 2014
Our round-up of the galas, films and interviews
Movie News

LATEST HEADLINES
YESTERDAY
First Look At Dad's Amy Remake
Don't Panic! Walmington-On-Sea's finest is here
New Trailer For Michelle Williams' Suite Française
Love in a controlled climate
Ben Wheatley Taps Luke Evans For Free Fire
'It’s a modern ‘70s movie. Muscular, tough and spare'
Warners Finding Female Director For Wonder Woman
Movie studio seeks F. Must have GSOH (Good Sense Of Helming)
Seth Rogen And More Head For Zeroville
James Franco's latest novel adaptation
Todd Solondz Returning To The Dollhouse
Wiener-Dog will revisit old friends
Podcast #134: Steve Carell, David Ayer
Shipping out
More Movie News

Paramount Steels Itself For Max
Another toy becomes a film

13 July 2009  |  Written by Owen Williams  |  Source: Variety

submit to reddit

The juggernaut, critic-proof success of Transformers and its sequel means we still have plenty more toy movies to look forward to. Even GI Joe, which advance word has as the genre's Ishtar, doesn't seem likely to halt the phenomenon. And so, courtesy of Mattel and Paramount, we give you Max Steel

Mattel have projects based on Masters of the Universe and Hot Wheels at various stages of development with various studios, but according to Variety's story, were especially keen to set up Max Steel with producer Joe Roth (Hellboy 2, Tim Burton's Alice in Wonderland) because of his previous involvement with Vin Diesel's xXx. Steel is a teenage extreme sports fiend turned superspy, so you can see their thinking, even if xXx was not, to put it mildly, the finest hour of anyone concerned.

Max Steel was conceived as a toy line, but as is the way of these things, had three seasons of a cartoon series and five DTV movies to back him up. He's been slightly off the radar in recent years, but is apparently still extremely popular in Latin America. 

"A theatrical film plays a significant role to relaunch the franchise," says Mattel honcho Barry Waldo. But we're sure there will also be a strong artistic and philosophical impetus behind the reboot.

 


Have Your Say
To comment on this, and all articles, register for free or login now.

Zombie Thriller Gatekeeper Gets A Cast
Perlman in US Shaun of the Dead?
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

now they're making films for toys i've never heard of. More

Posted by Adrian at 17:01 on 13 July 2009 | Report This Post

Honest To Jesus...
I just saw an episode of the TV show for the first time 2 days ago, and thought "Wonder when they're gonna turn this into a movie?" Lord... :( More

Posted by chizmund at 13:10 on 13 July 2009 | Report This Post

Wow...
... I can't actually think of a movie I'd like to see less! That even beats Sisterhood Of The Travelling Pants! More

Posted by The Tingler at 10:44 on 13 July 2009 | Report This Post

ages and ages ago, back when the tv series was still around me and some friends were shown some footage that was apparently from a max steel movie, we were meant to be part of a test audience though this was just at my friends house so it seems doubtful now, but it was Max Steel so yeh... ive seen at least part of one of the movies...and it was unfinished or so they said even then at age whatever it was we thought it was crap so i doubt this will be any better. More

Posted by richCie at 10:15 on 13 July 2009 | Report This Post

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
The Empire Podcast: David Ayer Talks Fury
Plus Steve Carell talks Alexander And The Terrible, Horrible, No Good, Very Bad Day

Avengers: Age Of Ultron Trailer Reaction
We dive under the hood of Whedon's sequel teaser

10 Of The Most Impressive In-Universe Movie Tie-In Websites
From Blair Witch to Days Of Future Past, expand your cinematic horizons online

The 12 Apps Every Film Fan Needs On Their Smartphone
The handheld essentials to enhance your movie life

Empire Meets Jason Bateman And Tina Fey
The stars of This Is Where I Leave You hang out

The Scariest Film Of The Year? Jennifer Kent On The Babadook
The director talks us through her terrifying new film

10 Horror Spin-Offs We Want To See
After Annabelle, what other supporting characters deserve their own film?

Subscribe to Empire magazine
Get 12 Issues Of Empire For Only £25!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Get 12 issues of Empire for just £25!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)