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Paramount Steels Itself For Max
Another toy becomes a film

13 July 2009  |  Written by Owen Williams  |  Source: Variety

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The juggernaut, critic-proof success of Transformers and its sequel means we still have plenty more toy movies to look forward to. Even GI Joe, which advance word has as the genre's Ishtar, doesn't seem likely to halt the phenomenon. And so, courtesy of Mattel and Paramount, we give you Max Steel

Mattel have projects based on Masters of the Universe and Hot Wheels at various stages of development with various studios, but according to Variety's story, were especially keen to set up Max Steel with producer Joe Roth (Hellboy 2, Tim Burton's Alice in Wonderland) because of his previous involvement with Vin Diesel's xXx. Steel is a teenage extreme sports fiend turned superspy, so you can see their thinking, even if xXx was not, to put it mildly, the finest hour of anyone concerned.

Max Steel was conceived as a toy line, but as is the way of these things, had three seasons of a cartoon series and five DTV movies to back him up. He's been slightly off the radar in recent years, but is apparently still extremely popular in Latin America. 

"A theatrical film plays a significant role to relaunch the franchise," says Mattel honcho Barry Waldo. But we're sure there will also be a strong artistic and philosophical impetus behind the reboot.

 


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Your Comments

now they're making films for toys i've never heard of. More

Posted by Adrian at 17:01 on 13 July 2009 | Report This Post

Honest To Jesus...
I just saw an episode of the TV show for the first time 2 days ago, and thought "Wonder when they're gonna turn this into a movie?" Lord... :( More

Posted by chizmund at 13:10 on 13 July 2009 | Report This Post

Wow...
... I can't actually think of a movie I'd like to see less! That even beats Sisterhood Of The Travelling Pants! More

Posted by The Tingler at 10:44 on 13 July 2009 | Report This Post

ages and ages ago, back when the tv series was still around me and some friends were shown some footage that was apparently from a max steel movie, we were meant to be part of a test audience though this was just at my friends house so it seems doubtful now, but it was Max Steel so yeh... ive seen at least part of one of the movies...and it was unfinished or so they said even then at age whatever it was we thought it was crap so i doubt this will be any better. More

Posted by richCie at 10:15 on 13 July 2009 | Report This Post

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