Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Download Ex Machina
Before the DVD release on 8th June
Subscribe To Empire
Sign up now and save 44%
Movie News

LATEST HEADLINES
YESTERDAY
Andy Serkis' Star Wars: The Force Awakens Character Revealed
Meet Supreme Leader Snoke. Well, sort of...
Rick Baker Retires
Special effects legend bigs farewell to Hollywood
Henry Cavill Exits Stratton
Simon West's action-thriller needs a new lead
Will Forte Signs Up For Keanu
Joining forces with Key & Peele and Method Man
Joe Wright May Jump Into The Lifeboat
He's in talks to direct Anne Hathaway in a novel adaptation
New Ant-Man Poster Dodges Bullets Online
Heroes don't get any bigger
Podcast #163: Simon Pegg
Manupmanship
Exclusive Point Break Featurette
Meet the daredevils behind the movie's scenes
Vin Diesel Teases New York As Fast & Furious 8's Main Locale
Big trouble in the Big Apple?
More Movie News

RELATED NEWS
08 January 2014
Aaron Paul Leads A Need For Speed Driving Course
'You never want to hit a cameraman...'
More Movie News

RELATED REVIEWS
Epic (2013)
Empire Star Rating
30 Minutes Or Less (2011)
Empire Star Rating
Dave Chappelle's Block Party (2006)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Cannes: Kanye West Premieres Film
Plus, he wants to build a theme park

24 May 2012  |  Written by Nick de Semlyen  

submit to reddit

Cannes: Kanye West Premieres Film

Last night, in a car park near Cannes’ ultra-glam Palm Beach Casino, Kanye West unveiled his latest opulent undertaking: a short film/ long music video called Cruel Summer that unfolded over seven screens. With the action frequently taking place above and below audience members as well as in front, attendees (including West’s girlfriend, Kim Kardashian, who clutched his leg throughout the performance) had to keep head-swivelling in order to catch all the details.

Set to a thumping soundtrack — 30 seconds in, a chair-dancing West yelled, “Make it louder!” — the storyline kicks off with a cameo from the director as a Lamborghini thief, who’s pursued by police cars in a chase that lets you look up to see the tops of skyscrapers that the vehicles pass. Then the action shifts to the Middle East, where rapper Kid Cudi falls in love with a blind princess. The ensuing narrative, which takes in a mystical eagle, an Aziz Ansari cameo and a lot of angry Arabic men on horses, doesn’t make a whole lot of sense, but the Tarsem-esque multi-screen visuals are ambitious and impressive.

Before heading to his blingy poolside afterparty with Kardashian and Jay-Z, West explained that Cruel Summer is no throwaway project. Instead, he intends it to change the world.

“I ain’t the best director in the world, but I had an idea that I thought would be amazing to inspire the people,” he said. “My dream is one day this would be the way all people make movies: Tarantino, horror movies, animation, 3D. People will go back because they’ve missed something on the left or the right. It’s more like the experience of life.”

West plans to take the installation around the world in the future. And that’s not all he’s got planned.

“I want to change what entertainment experiences are like,” he declared. “I want to work on cities. I want to work on amusement parks…”

West-World, anyone?


Have Your Say
To comment on this, and all articles, register for free or login now.

Cannes: Bonnie Wright’s Short Film
Harry Potter star gets into directing
Denzel Washington Could Be The Equalizer
Update: He's in!

Your Comments

Duh
SERIOUSLY PEOPLE. THAT PICTURE IS OF PUFF DADDY/ P DIDDY/ DIDDY NOT KANYE WEST. More

Posted by Xolelwa at 00:21 on 25 May 2012 | Report This Post

Duh
SERIOUSLY PEOPLE. THAT PICTURE IS OF PUFF DADDY/ P DIDDY/ DIDDY NOT KANYE WEST. More

Posted by Xolelwa at 00:19 on 25 May 2012 | Report This Post

RE:
Ha ha, yeah that's the artist formally known as Puff Daddy. More

Posted by target at 20:18 on 24 May 2012 | Report This Post

Errm... That picture is of P-Diddy More

Posted by ryanjjhall04 at 20:09 on 24 May 2012 | Report This Post

West World?
Nah, Gayfish Waterpark. More

Posted by S1lent B0b at 19:57 on 24 May 2012 | Report This Post


CURRENT HIGHLIGHTS
Classic Feature: The Change-Up
High-concept interview where Jason becomes Ryan and vice versa. Hilarity ensues

A Guide To Rick Baker: Monster Maker
Bidding farewell to a visual effects legend

Podcast #162: Hugh Laurie
Is there a doctor in the house?

Stoical Supermen: 10 Quiet Heroes That Get Stuff Done
Silent but deadly...

Ana Lily Amirpour On A Girl Walks Home Alone At Night
'There's nothing sexier than a vampire...'

12 Of The Weirdest Things Jean-Claude Van Damme Has Done On Camera
Outside of his movies, that is...

Spooks: An Oral History
Cast and crew on the spy smash

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe and save 44%

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe and save 44%

Subscribe now and save up to 67%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)