Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
100 Greatest Characters
Your all-time favourite heroes and villains
Subscribe To Empire
Sign up now and save 44%
Movie News

LATEST HEADLINES
YESTERDAY
Tommy Lee Jones On For The Next Bourne
Will he be a CIA boss?
Chris Pine Officially Signs On For Wonder Woman
Steve Trevor has been cast
Nosferatu Next On The Remake List
Nosfera2 surely already in a studio bod's brain
Trailer For Michael Bay's 13 Hours Online
The Secret Soldiers Of Benghazi has a first promo
Neil Marshall Handing Down The Sentence
He'll direct the futuristic revenge thriller
Shaft Reboot Scores A Writing Team
Kenya Barris will work on the script with Alex Barnow
Toronto Film Festival Unveils Initial 2015 Schedule
Demolition, The Martian and a new Michael Moore film will all premiere
First Promo For The Night Before
Seth Rogen, Anthony Mackie and Joseph Gordon-Levitt get Christ-messy
Exclusive Look At Empire's Amy Schumer Photoshoot
The Trainwreck star hits the silver screen
New Trailer For Ricki And The Flash
Meryl Streep rocks while her family rolls
Diane Keaton Joins The Young Pope
She'll star alongside Jude Law in the TV series
Exclusive New Look At Sanjay’s Super Team
And Pixar director Sanjay Patel talks about his new short
Exclusive: Three New Batman V Superman Pics
Empire offers a fresh look at Jesse Eisenberg's Lex Luthor
Empire Debuts New Deadpool Images
Wade Wilson prepares to break your firewall too
Rachel McAdams In Early Talks For Marvel's Doctor Strange
She's considering a lead role
Richard Linklater Considering The Rosie Project
He may direct Jennifer Lawrence in the book adaptation
Bret McKenzie Writing Bob: The Musical's Songs
Tom Cruise still circling the lead and Michael Chabon may script it
Morgan Freeman Heads Down To A Sunless Sea
He's signed up for some more action
Lori Evans Taylor Given Bed Rest
Horror spec script snapped up by MGM
The Vicious Brothers Directing Horror Pic Temple
From a script by The Guest's Simon Barrett
More Movie News

RELATED NEWS
26 May 2015
Robert Rodriguez On Board Warner Bros.' Jonny Quest
He has the Hanna-Barbera 'toon character in his sights
More Movie News

RELATED REVIEWS
Sin City 2: A Dame To Kill For (2014)
Empire Star Rating
Machete Kills (2013)
Empire Star Rating
Machete (2010)
Empire Star Rating
Predators (2010)
Empire Star Rating
Shorts (2009)
Empire Star Rating
More new cinemas releases
DVD & Blu-ray releases

Robert Rodriguez Launches Aromascope
For Spy Kids: All the Time in the World

24 June 2011  |  Written by James White  |  Source: Coming Soon

submit to reddit

Robert Rodriguez Launches Aromascope

While he’s been pushing the idea of 3D in his Spy Kids films for a while now, it would seem that there is no interactive cinema gimmck Robert Rodriguez won’t employ to drum up interest in the franchise. And for the latest, Spy Kids: All The time in the World, he wants us all to be able to smell along with sight and sound, launching “Aromascope.”

It sounds like a fancy new technology, but boiled down it’s basically scratch ‘n’ sniff cards that will be handed out to the cinema goers with their tickets. Numbers will flash on screen during the movie (yeah, that won’t be distracting at all) and audience members will scratch off the matching panel to experience whatever olfactory delight the director wants them to.

"Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theatre whether it be 2D or 3D,” said Robert Rodriguez in a statement picked up by Coming Soon. We're really, truly hoping there are no fart jokes it in film.

It’s hardly a new technique – the use of scents dates back to the start of last century and was most famously employed as Smell-O-Vision by producers Mike Todd and his son, who used the technique created by Hans Laube for their film Scent of Mystery in 1960.

There’s no word yet on whether it will make its way over here, but it’s not like they need any special technology to make it work…

Spy Kids: All the Time in the World will be out on August 19. If it’s not good, Rodriguez will need to be ready for an awful lot of “it stinks!”-style headlines…


Have Your Say
To comment on this, and all articles, register for free or login now.

Fast & Furious 6 Swipes A Release Date
Vin Diesel rewards your loyalty
Todd Field Accepts The Creed Of Violence
Update: He's got the funds to make it

Your Comments

Can Robert Rodriguez not make a decent movie, Spy Kids, please, utter crap More

Posted by velvet at 13:02 on 27 June 2011 | Report This Post


CURRENT HIGHLIGHTS
Mission: Impossible - Rogue Nation
Read Empire's official verdict

Empire Meets Joely Richardson
On Maggie, Arnie and Event Horizon

Sven Hansen-Løve Talks Eden
The house DJ on France’s answer to 24 Hour Party People

100 Greatest Movie Characters
The complete list of your all-time favourite heroes and villains

Vote Now For Your Favourite TV Shows
Pick your top five - if you can...

David O. Russell Talks Through First Joy Trailer
The writer/director breaks down the Jennifer Lawrence Oscar hopeful

Paul Rudd Is Awesome
Being awesome: from Clueless to Ant-Man

Subscribe to Empire magazine
Empire print magazine

Delivered to your door – with exclusive subscriber only covers each month!

Subscribe now!

Subscribe to Empire iPad edition
Empire digital magazine

Exclusive and enhanced content – get instant access via your iPad or Android device

Subscribe now!

Subscribe now and save up to 67%
Print, Digital & Package options available Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)