We're not entirely sure if this new poster for Prince Of Persia: The Sands Of Time is trying to scream that Jake Gyllenhaal's Dastan has courage, that the music is by Star Trek theme man Alexander Courage (doubt it, he's dead) or if he's sponsored by Courage Best Bitter.
It's probably option A), since anyone who's seen the trailer for Mike Newell's game adaptation can tell you that Dastan is all about being courageous. That, and leaping about in the desert.
But while there are some film images that go for subtlety, it looks like the Persia team are all about big, bold statements that leave you in no doubt about our hero and his 'tache. Planet Disney got the new image, which you can see below.
Click the image above for a larger version on Planetadisney
Prince Of Persia arrives in cinemas on 28 May next year.